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Our Partners

St Andrews is a place that is revered in the hearts and minds of so many around the world, say its name across golf's global community and it conjures up memorable images and emotions that have been carved into the consciousness for hundreds of years.

Through our Partnership Programme we celebrate our Links, the place and our Partners, with collaboration and inspiration. Our Partners are proud to become a part of our history and our future, joining St Andrews Links in a shared vision of continuous improvement and excellence in everything we do.

Allianz - Our Proud Partner

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Our Proud Partner, Allianz share our goals and values in understanding the significance of St Andrews Links and its importance to the world of golf. Find out how we work together to preserve the Home of Golf.


Callaway provide all hire equipment for the Home of Golf and have a state-of-the-art performance centre based at the St Andrews Links Golf Academy.


Rolex have a long and distinguished history not only with the Home of Golf but with the sport across the globe.


Our partnership with The Toro Company is integral in ensuring our seven courses here at the Home of Golf are presented in the best possible condition on a daily basis.

Golf Channel

The partnership with NBC Sports Group in making Golf Channel our official media partner offers an unprecedented platform with one of the world’s most prestigious media companies to reach and inspire a truly international audience.

TSI Holdings

Our partnership brings together more than 600 years of history at the Home of Golf with the highly acclaimed, progressive and innovative approach to fashion from TSI.

Top Golf

Topgolf Entertainment Group (TEG), the technology-enabled global sports and entertainment leader is the exclusive golf entertainment partner for the Home of Golf, along with Toptracer as the official range technology of St Andrews Links.

Official Suppliers

In addition to our Partners St Andrews Links works alongside a number of Official Suppliers and Licencees in order to protect the famous Links for generations to come.


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