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The Home of Golf

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Euan Loudon to step down as Chief Executive at the Home of Golf

May 13 2021

Euan Loudon has announced he will stand down as Chief Executive of St Andrews Links Trust after a decade in the role. Mr Loudon will leave the Trust, which manages the Old Course and the other six public courses at the Home of Golf, at the end of this year.
Since Mr Loudon joined in January 2011, the Trust has made substantial developments in its infrastructure at the world famous Links as well as expanding its commercial enterprises in retail, licensing and Partnerships. It also, in 2018, reintegrated all the Old Course commercial times and developed a closer working relationship with multiple tour operators from around the world.

Loudon told staff at the Links Trust that he had had “the enormous good fortune to work in a truly inspiring organisation for over 10 years now.” “We are blessed with an outstanding set of Links courses but it is people; open, honest, passionate and committed people that provide the essential elements of what we do here. I feel immensely proud to have had the opportunity to be part of the working lives at St Andrews Links Trust over the last decade.”
In the last 13 months, Euan Loudon has overseen one of the most challenging periods in the Trust’s history, steering it through the Covid-19 pandemic. Throughout this period the Trust’s primary concern has been the well-being of its community of colleagues and golfers and limiting the impact of the virus on society. In spite of the impact of travel restrictions on golfers, the Trust has been determined to provide continuity of a high quality service for its customers, ensuring the delivery of unique and memorable experiences for every golfer across the four pillars of the Trust’s business – Play, Learn, Shop, Relax.
During the past decade, the Home of Golf has seen more than two million rounds of golf played and hosted an array of prestigious tournaments, from the world’s best players competing in The Open, Women’s British Open and annual Alfred Dunhill Links Championship to celebrations of all aspects of the amateur game with The Links Trophy, St Rule Trophy and Eden Tournaments. Looking ahead the world famous Old Course will host The 150th Open in July 2022, The Walker Cup in 2023 and the AIG Women’s British Open in 2024.
“We have been through a tough 13 months at the Trust but the efforts of our wonderful team have allowed us to now stand on the threshold of an exciting journey of recovery and growth,” added Mr Loudon. “I look forward to handing over the leadership baton to the next generation.”

Details regarding the recruitment process for Mr Loudon’s successor will be issued later.

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